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Burke County · Blue Ridge foothills

Web design & SEO in Morganton, NC

Websites and local search work for the shops, trades, offices and makers of Morganton. Written for your customers, coded by hand, and easy to spot from a long way off, the way Table Rock is from town.

Table Rock's bare, flat-topped rock summit rising above forested ridges of the Linville Gorge under a blue sky, with green leaves in the foreground
Table Rock from the Chimneys, Linville Gorge. Photo: Omarcheeseboro, CC BY-SA 3.0, cropped

Why a website matters here

A county seat has a lot of front doors.

Morganton sits in the Catawba River valley with Interstate 40 running past, US 70 and US 64 through the middle, and the Blue Ridge standing up to the west. People find a business here in several ways. Neighbors search from home. Families visiting a student at the Morganton campus of the NC School of Science and Mathematics search from a hotel room. Travelers pulling off I-40 on the way to Linville Gorge search from a gas station lot. In every case the first thing they see is a phone screen.

The town's own economy has always been varied: furniture plants, state institutions like Broughton Hospital and the NC School for the Deaf, Western Piedmont Community College, and groups such as The Industrial Commons working to bring textile and furniture jobs back. That mix means a Morganton customer might be a plant manager, a nurse, a student's parent or a hiker. A good site talks to the one you want and makes the next step obvious.

We build for owners who'd rather spend the day on the work than on the website: shops around the courthouse square, contractors covering the whole valley, outfitters and places to stay that catch mountain traffic, and practices that live on referrals. If people in Burke County are searching for what you do, local SEO and a well-kept Google profile put you in front of them.

How a project runs

Sunrise to launch, in four stretches

Most sites move through these steps in a few weeks. Your part is a call, some photos and honest notes on the draft.

  1. First light

    A phone call

    Twenty or thirty minutes about what you sell, who buys it and where they come from. Roger will have looked at your current site and Google listing before you talk.

  2. Morning

    A written plan

    A page list tied to the searches Burke County customers actually type, plus a fixed quote. Nothing starts until you've agreed to both.

  3. Midday

    The build

    Roger writes the copy, lays out each page and codes it by hand. You see a working draft on a private link and send back notes.

  4. Golden hour

    Launch day

    The site goes live on your domain, the contact form gets a real test, and your Google listing points at the right pages.

Morganton by the numbers

What we learned before writing a word

Every figure below comes from a public source, listed with the site's research notes.

  • 1784

    Chartered

    Morganton was the first town chartered in western North Carolina, first named Morgansborough for Revolutionary War general Daniel Morgan.

  • 1837

    Courthouse in use

    The stone Old Burke County Courthouse on East Union Street, where the state Supreme Court held its August sessions from 1847 to 1862.

  • 3,940

    Feet at Table Rock

    The flat-capped peak on the east rim of Linville Gorge, plainly visible from town and often called the most visible symbol in the region.

  • 17,474

    Residents in 2020

    The census count for the city, which anchors a county of 87,570 people.

About 60 miles from our desk to the courthouse square.

That's roughly an hour and a half by car from Mooresville, so we won't pretend to be around the corner. Most Morganton projects run start to finish by phone, email and screen share, which is also how most owners prefer it: no driving, no waiting room, and every draft on your own screen. Read how the shop works.

Said about Roger

Three reviews, quoted exactly

Pulled from Google without trimming a word. See where they come from.

Thomas Pistone

Very detail oriented. Walked me through every step of the process. We have improved tremendously since we began. Money well spent. We are seeing the return immediately

Philip L

Roger was very helpful and knowledgeable about website design.

Matthew Piwko

Roger is a first class businessman. He consistently delivers value to me and my business. His knowledge is deep and wide which is quite rare in today's world. He is obsessed with delivering value to his clients. I would recommend him to anyone I know.

Before you call

Questions owners ask first

Are you based in Morganton?

No. The office is in Mooresville, about 60 miles east. Calls, email and screen sharing carry nearly every project, and we'd rather say that plainly than rent a mailbox downtown and imply otherwise.

Do you use a website builder or WordPress?

Neither. Each page is written in plain code by hand, which keeps it quick on a phone and leaves nothing for a stranger to log in to.

Who owns the site once it's live?

You do. The domain, the words, the photos and the pages all belong to your business.

What does a site cost?

It depends on the number of pages, the features and who writes the content. You get a fixed quote in writing before any work starts. The pricing page explains how that number is built.

Still wondering about something? Browse recent work or how site care works, then ask Roger directly.

Tell Roger what you're picturing.

A short form or a phone call is enough to start. He reads every request himself and answers with a plain next step, whether that's a quote or a quick fix.